Sunday, December 4, 2011

The Nametag Principle by Scott Ginsberg--Book Review

The Nametag Principle  366 Daily  Practices to Make Your Brand More Engaging, More Joinable, More Human and More Approachable by Scott Ginsberg.

ISBN 978-0-9831405-5-9

Sometimes I am amazed at how things come around just when I need them.  Well, not sometimes, always.
I received The Nametag Principle in the mail and I was just in awe.  For one things, just look at what my front cover looks like:

Woo Hoo!  I rock!

I have looked through several pages of the book and I am really impressed.  I can't wait to start in January 1 and work each day through the book.

Scott says "If they can't come up to you, how will they ever get behind you?"  He challenges you to ask yourself this one question each day for the next year.

Each month starts with a statement.  For example, January says Authenticity is not a strategy.
Each day starts with a statement.  For example, January 1--Anchor yourself in the concrete foundation of your humanity.
Each daily statement is followed by an explanation and instructions.  January 1 reads: If your humanity doesn't have a palpable presence in your labors, the fruit of your labors will taste like chalk.  Make the conscious choice to blend it into every message you send.  Create an insant filter to execute against before leaving voicemails, sending emails, publishing blogs and updating digital platforms.
You might ask questions like, "Would a human being say this?" or "On a scale of one to ten, how much humanity does this message contain?"
Try it for a week.  See what happens.
The point is not to spend extra time debating your message, rather, to create a point of pause that heightens your awareness of humaity in your message.
What structure would you have to put in place today to deliver a human voice?

As you can see, Day 1 starts you on the right track.

Other daily statements include:
January 5:  Appeal to the heard mentality
February 16:  Choose being real over being right.
March 12:  Decide how you want to leave people.
April 17:  Expect less from technology and more from each other.
May 25:  I told you so leads to I resent you.
June 10:  Install an emotional disturbance.
July 22:  Maintain a posture of grace.
August 6:  Make your mission more than a statement.
September 24:  Punch a few stamps on the sandwich card.
October 15:  Reprogram people's experience banks.
November 24:  Stop asking people to edit themselves.
December 24:  Values aren't taught, they're caught.

Scott Ginsberg is the author of thirteen books, a professional speaker, award-winning blogger, producer of and one smoking hot piece of brain candy.  He's made an entire carer out of wearing a nametag every day.  He blames this on his parents. (Taken from the back of the book)

Find out more about Scott by visiting his official website.

I highly recommend this book and give it 5 stars.

Disclaimer:  I was sent The Nametag Principle for the purpose of this review.  I was not compensated in any other way.  All opinions are my own.

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